A well-crafted and conceptualised visual identity of a brand can evoke emotions, convey the brand's personality, and resonate with its target audience.
Striking, Impactful and Visually Appealing
Branding is the initial and yet the most important step for any business. It marks the foundation, story, visual identity, emotion and a lot more. Brand identity isn’t just about a logo, typography and colours anymore.
The brand’s visual identity must clearly define the brand’s personality, mission, vision. It is the best bet to make the much needed impact on the target audience by conveying the right personality at all customer touch points.
Our forte in branding touches various industries including Medical, Real Estate, Telecom, Corporate, SaaS, Startups, Food and Beverage, Fitness & Gyms, Retail, Hospitality.
Our versatile team of creative individuals which includes illustrators, designers, artists, brand strategists, marketing enthusiasts headed by our Creative Director love new challenges and opportunities when it comes to branding for various genres.
The Process & Inclusions of Branding
Brand Story
A brand without a story is like a brand with no emotions. The right Brand Story helps build the much needed emotional connect with the target audience.
Visual Identity
Visual Identity refers to how your brand will look in terms of its colours, logo, typography. The identity also sets the tone for brand’s voice, personality and impact.
Brand Strategy
It is the art of building reputation, trust and favourability in the market. The right brand strategy gives your brand the much needed push and positioning.
Merchandise
Designing of promotional items and marketing materials for your brand comes under Brand merchandise. It may include pens, tee shirts, caps, calendar, notepad.
Brand voice is how your brand communicates consistently with the audience across all mediums. It defines the characteristics and personality of the brand.
Brand Assets
The various assets in the Corporate Kit including Business Cards, Letterhead, Flyers, Pamphlets and other peripherals that represent your brand better to the audience.
Brand Positioning
It refers to making the brand reach the right market, the right target audience in order to align the expectations of the brand while fulfilling customer expectations.
Brand Launch
The final step in branding is to plan a launch. The launch is one of the most crucial step as it sets the course to position the brand in the utmost desired way,
